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Cvs health corporation – brand improvement

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1) Prepare a Branding Project on CVS Health Corporation ( https://cvshealth.com/ )

  • Discuss the brand and how to improve it

Paper should include:

  • Evaluation of brand awareness and brand association 
  • Brand positioning and values
  • Who the target market is
  • Brand elements (Logos and Trademarks)
  • Marketing programs and communications
  • Brand portfolio analysis 

* You can conduct a mini survey to identify these

  • 15-20 pages, 1.5 spacing plus 5 pages of exhibits

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