Integrating Marketing Concepts

 
Option #2: Marketing Plan for an Existing Company; Promotion in a New Country (The exisitng company is  BRAVO Cucina Italiana ) 
Your final portfolio for the class will be to create a marketing plan for an existing company of your choice. The marketing plan will introduce and promote an existing product in a new country. You must address all of the points required in Option 1, but do so in a PowerPoint presentation in a bulleted format.
Suggested slide setup and number of slides (25 slides):

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Title
Executive Summary
Company Overview
Strengths
Weaknesses
Opportunities (trends)
Threats
Marketing Plan Objectives
Segmentation
Target Market
Positioning Map
Product (features and benefits versus the competition)
Price (compared with competition)
Price Strategy
Promotional Strategy
Place Strategy
Brand Strategy
CSR Strategy
Ethical/Legal Factors
Financial Projections
Implementation Plan
Evaluation & Control Metrics
Conclusion
References

Other:
The following are requirements for your portfolio project:

15-20 PowerPoint slides in the body of the presentation. Estimated page counts are listed above in each section.
Use APA format for references! Please use plenty of headings and sub-headings according to CSU-Global Guide to Writing and APA Requirements. Develop full paragraphs and full sentences.
Apply marketing models, theory, terminology, and concepts throughout the plan.
A minimum of 6 references (in addition to course materials like the textbook or articles). At least 2 of these being peer-reviewed articles. The CSU-Global Library is a good place to search for credible, scholarly sources.
READ THE PORTFOLIO PROJECT RUBRIC IN DETAIL (pre-loaded into the course website). Note that there are additional aspects that need to be addressed, such as applying critical thinking.

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