Marketing and Finances

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The Career choice is Director of Player Personnel.

Specifically, the following critical elements must be addressed:
III. Marketing: In this section, you will examine marketing strategies used within the sports industry and how your chosen career supports them.
A. Describe marketing strategies and activities within the sports industry that an individual in this career would be involved in. For example, is this
career involved in social media? Live drafts? Community outreach?
B. Explain how this career supports these marketing strategies in navigating industry trends. For instance, how would the career you chose to support
strategies surrounding the trend toward mobile technologies?
C. Explain the impact this career has on attracting new spectators, investors, and talent.
IV. Finances: In this section, you will discuss the financial principles and business practices used specifically in the sports industry.
A. Describe finance-related business practices and principles that are used within the sports industry. Consider questions like the following: How
are ticket prices and salaries set? How are sponsors and naming rights acquired?
B. Explain how these finance-related business practices and principles have impacted profitability within the sports industry.
C. Explain which particular business practices and principles you would be involved in with your chosen career.
Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and at least three sources cited in APA format.


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