Swot for Marriott Copenhagen

Internal/ External: SWOT analysis Strength * Famous brand of Marriott hotel chain in 67 countries,focus on B2C and B2B market * Staff(130 full-time employees) and staffs turnover is only 5%- high retention level, but during summer time number of employees increases (full-time and part-time) * Advantage of location according to the centre of Copenhagen and water view * Discounts packages for customers (family discounts, free transportation before/ after cruise) and the points system * Company’s culture is orientated to the statement “How Marriott never forgets a guest. – high attention to the customer* Core product is experience for customers and also additional services * Green key hotel and Environmental Committee
A lot of rooms (383) and 11 conference rooms, which are big in European standards; * Mergers with Tivoli and transportation company Weaknesses * Customer satisfaction: 81. 2 % in 2009, 18. 8% of customers can influence negatively on reputation, because of mouth-to-ear information distribution * High prices in 5* hotel (food and beverage, rooms), extra expenses (Wi-Fi); Opportunities To have more facilities: like swimming pool or water center, boat trips * Eco- food will support the idea of the “environmental fight” Threats * Monopolistic competition, 65 competitors: 3-5 star hotels in Copenhagen; * Financial situation: crisis, inflation influences on customer decisions

Need Help Writing an Essay?

Tell us about your assignment and we will find the best writer for your paper.

Write My Essay For Me

http://marketingteacher. com/Lessons/lesson_swot. htm
http://www. marriott. com/corporateinfo/glance. mi
Asking receptionist
 http://www. marriott. com/hotels/hotel-deals/cphdk-copenhagen-marriott-hotel/? offerInfo=364544[ 5 ]. http://www. marriott. com/search/redeemRewardsPoints. mi
 http://www. dengroennenoegle. dk/English/Cases. aspx
http://www. dengroennenoegle. dk/English/Cases. aspx
http://www. marriott. com/hotels/hotel-rooms/cphdk-copenhagen-marriott-hotel/
 http://www. marriottdevelopment. com/index. html#brands/mhr/ performance